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McDonalds wanted to introduce children's books
in Happy Meals around the world.
For a range of 12, which were written by Cressida Cowell, we aimed to connect with young readers through the use of strong, close up imagery and integrated text. We designed them to allow for visual cultural sensitivities and translation in over 60 languages.








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ILLUSTRATIONS BY DYNAMO LTD
BOOK DESIGN & ART DIRECTION

ILLUSTRATION © LUCY ROSE REPRESENTED BY THE ARTWORKS AGENCY


kapok brief


kapok brief
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