From the cover illustration and design to incidental interior illustrations, text layout and endpaper design, we created the full visual package for
JK Rowling’s lock down fairytale.

Illustrations by children filled the interiors, so to avoid visual conflict, we took a symbolic approach to the cover. The individual cover icons hinted at clues to the story and the layered background reflected the atmosphere and intrigue of the setting.

Many of the cover icons were used for promotion in bookshop windows.
The background imagery created an online promotional animation.