Marin Trust is a unique global certification for marine ingredients.
Previously called IFFO RS we stayed close to the strategic work by our partner Closer to Brands and helped to develop a design brief and new brand name.
The existing brand positioning intended to reassure by endorsement. The aim of the new positioning is to communicate a more empowering proposition:
'gives your products extra power'.
We developed an identity with shapes derived from the fishing and manufacturing processes involved, taking on some of the visual language of a seal of approval but mainly as an active, powerful symbol with global implications.