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PACKAGING & NPD
PIZZA EXPRESS GROCERY
like eating out at home
After the brand had been repositioned to broaden its appeal to non-restaurant users in the retail environment, we carefully designed the range extension with new and existing products.
All of the work communicates the Pizza Express offer:
Highly considered crafting and movement in the graphic elements reflects the handmade process and restaurant quality of the products.
SUB-BRAND IDENTITY
PIZZA EXPRESS RESTAURANTS
This new sub-brand had to ensure the main brand retained its restaurant integrity. This is why the takeaway identity is so visually close to the main brand. The design was driven by the need to communicate
We used a simple square to create a synergy between the shape of the takeaway box and the identity which differentiates it from the round plates, round tables and round logo identity of the restaurant.
​a restaurant experience at home
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