WindSwept Brewing began trading in 2012 from their base in Lossiemouth, Scotland. We helped them to define the proposition -
'best when you've earned it' alongside an adventurous, rugged, outdoor and authentic personality. We translated this into a new brand design which used ironwork symbols to add authenticity and imagery that depicted the cold, refreshing nature of the Scottish coast. We also developed packaging that connected the brand to the emotional benefit of a reward after some typically adventurous outdoor pursuits.