Who do we mean by ‘you’?

 

It’s anyone who might buy your brand. Often, design is the only way a brand gets to speak to its audience.

 

So it has to do more than stand out and be recognised.

The real job is to get your brand remembered.

 

That starts with conveying the emotional benefit you want people to feel. If that isn’t clear, we’ll help you work it out. 

 

Design should also speak to everyone in your team, a daily reminder to them of what the brand stands for. 

 

And then it should bring these different you’s together. Creating an emotional connection by telling an

emotional story.